People don’t change because they see better options. They change because their old certainty cracks. The mind clings to the familiar — even when it’s failing. If you attack their beliefs head-on, But if you fracture their certainty quietly, They choose to abandon the old. This is called Fractured Certainty. Here’s how it works:
Example: Instead of saying, You say, You don’t push. You plant. They start questioning themselves. And when the old structure crumbles internally, You didn’t convince. You allowed them to escape themselves. Understand:
Master this art and you don’t just sell products. You become the only exit from their collapsing reality. |
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